Thanks for stopping by!
See below for some ways I might be able to help you with what you're currently working on.
Door #1- Pre-Marketing Intensive.
In this 90-minute session we'll dig deep into your I.P. (Identity and Positioning) to discover the bigger ideas hidden in your current work. By the end of the session, you'll have language that will help you Niche Up and the clarity you need to tackle your biggest marketing challenges. It's like the five-finger exploding heart technique but for your marketing.
If interested, email me with "PMI" as the subject line to check availability.
Door #2- Triple Threats
If you've been following along with my content you are aware of the Triple Threat concept which is that every subject matter expert has some combination of the Scientist, Celebrity and Magician. To recap:
The Scientist- Loves the subject matter and spends most of their time picking things apart and breaking things down. They love getting really deep and granular and would be content to spend most of their time studying.
The Celebrity- Loves the relationship building and people component of everything. They enjoy promoting, hosting, and being the one everyone comes to. They also have no trouble performing and being out in front or on stage.
The Magician- Loves novelty. They can't do things the way everyone else does. They seek out experiential and experimental opportunities. They love playing with language and coming up with new and innovative ways to say and do things.
My theory is that many people do not know the order of their triple threat and are likely not playing to their top talent so I am going to create an environment to not only discover it, but explore the applications.
The plan is to do one on one work in 8-week cycles diving deeper into this concept and casting a group of 3 Scientists, 3 Celebrities, and 3 Magicians to go through the process of identifying their top talents to create unique positioning for their ideas and businesses so that the people they meet say "Tell me more"
The work will start helping you understand the power of your top talent and collaborating with you to draw out your best ideas and positioning.
Once that's clear each week we'll focus on how to best implement your triple threat in the following areas:
Presentations- You will learn how to structure a presentation of your ideas in alignment with your top talent that creates a revelation for your audience that cause them to want to follow up with you.
Content- You will develop- content that speaks directly to your strengths and also attracts the audience you want quickly and you'll also identify where to invest your time and energy when it comes to your content.
Relationships- You'll learn how to get access to anyone through leveraging your top talent and partnering with those whose talent compliments your own. I'll also be pulling back the curtain on how I have made some of my most influential connections and how you can do the same.
Offer Creation- You'll learn how to make sure your offer is tied to your top talent and how to make it crystal clear that you have an offer that will truly transform your ideal client.
Referability- You will learn how to make your ideas and yourself significantly more referable within your network and attract the best opportunities.
Every week we will review what you've learned from testing the ideas in your market and make adjustments as we go to create frameworks, offers, and language that people can't help but talk about even when you're not in the room.
Since this is one one-on-one work we'll find a standing time that works for you each week and you'll have access to me in between weeks to ask any questions, get feedback on things you create, and check in on anything you need.
Because this is the first time I am doing this experiment and I want to get comprehensive feedback on each element of the process I am making the size limited and the investment lower for those who want to jump in first.
The limits: I am only accepting 3 Scientists, Celebrities, and Magicians for a total of 9 people max.
If you're interested in having one of those spots email me with the subject line "Triple Threat"
Door #3- Want To Work Together On Something Custom?
email me at:
michael@smallpondenterprises.com
and put "I Wanna Dance With Somebody" in the subject line.
Excelsior!